Client
Latkowski
Role
UI/UX Designer
Redesigning salt lamp shop to boost sales and improve user experience
Ee, where am I?
The website was confusing to navigate, frustrating users, and hurting sales. A lot of customers came from Instagram, but the website didn’t match its look. This mismatch created a disconnect for visitors.
Uncovering hidden opportunities
Understanding users and conversion
I developed user personas based on research into competitor sites and user behavior, identifying key frustrations and shopping habits. I mapped key user flows with a focus on improving product discovery to boost conversion rates.
Simplified navigation
I streamlined the site map, reducing unnecessary pages, creating a clearer layout, and simplifying user flows.
Consistent branding
I aligned the website’s look with the brand’s Instagram aesthetic, creating a unified feel across both platforms and maximizing its potential.
UI redesign and delivery
Design System
I built a Design System including reusable components (buttons, fonts, colors) for a consistent, scalable UI that could grow with the brand.
Content strategy
I developed a content strategy within the mockups for clear communication. I focused on a mobile-first design to ensure the website is responsive across all devices and screen sizes.
Prototyping and testing
I created and tested user flows to ensure the layout was intuitive. After gathering feedback from 3 users, I implemented necessary changes. I also prototyped features like hover effects on product tiles to clearly communicate requirements to developers.
Documentation for handoff
Although the project didn’t reach the development stage, I prepared the design documentation and would provide support to developers to ensure the website was built as planned.
Redesign impact
Easier navigation, helping customers find products faster.
Boosted sales by improving the overall shopping experience.
A consistent brand look across the website and social media.
This project is a personal passion project. Images are sourced from lampy-solne.com and the Instagram account @saltlamps_latko. It is not intended for commercial use, and all credits go to the respective owners.
Check out my other work
UI Designer
Web design for Urania VC to connect innovators with funding in deep tech and space