Client

Lustery

Role

Lead UI/UX Designer

Building a Design System for Lustery a fast-growing video platform

Collage showcasing previews of a design system for Lustery.
Collage showcasing previews of a design system for Lustery.

Entering a messy and inconsistent ecosystem

Lustery was struggling with design chaos that affected all teams. Every new feature or page introduced inconsistencies, making development slow and vulnerable to mistakes. The lack of a unified design approach caused frustration for both developers and the marketing team, who relied heavily on design support even for minor updates.

My goal was to create a unified, scalable design system to improve collaboration between design, development, and marketing, while ensuring brand consistency.

My core responsibilities and project impact

Design System creation
I built a design system from scratch, covering everything from typography, colors, and icons to more complex components like buttons and navigation.

New branding
I refreshed branding and integrated it with Lustery's design system to ensure consistent visuals across the platform.

Team efficiency
The Design System streamlined workflows by fostering collaboration between development and marketing, reducing repetitive design requests and speeding up development.

Marketing independence
I created easy-to-use templates and guidelines, allowing the marketing team to make independent updates without needing design input.

Clear documentation & rollout
I documented the design system in Figma, making it easy for all teams to use. This helped implement it smoothly across projects, improving consistency and teamwork.

Mockup displaying multiple mobile screens of the Lustery website UI, showcasing various pages and features.
Mockup displaying multiple mobile screens of the Lustery website UI, showcasing various pages and features.
Mockup displaying multiple mobile screens of the Lustery website UI, showcasing various pages and features.

Check out my other work

Before and after comparison of Lustery’s global search UI redesign on desktop.
Before and after comparison of Lustery’s global search UI redesign on desktop.

Lead UI/UX Designer

Improving Lustery's search and filtering experience to increase retention

Let's collaborate 🏄

Let's collaborate 🏄

Let's collaborate 🏄